2010 morgan aero images

This week a summer of centenary celebrations starts with the launch of an exhibition and museum at the Morgan factory.
And yet there will be some centenary celebrants who will have to take part in the jollity without their cars.
For there is an 18-month waiting list for a Morgan 4/4 as the company, which employs 163 people, still produces
fewer than 1,000 a year (its order books are currently completely full).

It was figures like these that so enraged Sir John Harvey-Jones. He wanted to double production and raise prices by a
third. It was Peter Morgan, the son of HFS and the chairman at the time, who told him that there were only ever going to
be a small number of people who would be happy owning a Morgan which, in any case “was more comfortable than a ­motorbike”.